About Aberdeen Supply Company

For more than a century, Aberdeen Supply Company has been a cornerstone of Moore County, North Carolina, serving generations of families, farmers, and the vibrant equestrian community that calls this region home. What began as a small agricultural supplier has grown into something far more valuable—a trusted partner where relationships matter more than transactions, and where the old-fashioned values of service and expertise still define every customer interaction.

Today, Aberdeen Supply Company is owned and operated by Collin Hobson, a young entrepreneur whose connection to this business runs deep. His journey with the company began in an unexpectedly casual way. As a high school student shopping alongside his grandfather, Collin frequently heard Pete Vuncannon joke about offering him a job. One day, he finally said yes. That decision in 2010 set him on a path he never imagined—from loading feed bags and hand-stacking inventory to eventually becoming the owner of this cherished Moore County institution.

Collin’s early years at Aberdeen Supply were far from glamorous. He spent countless hours in the warehouse, loading everything from tractor-trailers to customer pickups, learning the business from the ground up in the most literal sense. Back then, before the company expanded its facilities, every bag of feed had to be hand-stacked when deliveries arrived. It was demanding physical work that taught him not just the inventory, but the values that make this business special.

After graduating from Pinecrest High School, Collin was promoted to assistant manager, a role he held for seven years while working alongside Jason Vuncannon. Together, they maintained the traditions that customers had come to rely on while quietly preparing the business for its future. Following Jason’s unexpected passing in early 2024, the Vuncannon family made a decision that honored both the past and future of Aberdeen Supply—they offered the business to Collin. Though the circumstances were heartbreaking, Collin saw it as an opportunity to preserve something precious for Moore County.

At just 27 years old, Collin now leads a business that serves customers from across North Carolina and into South Carolina. Many of these loyal patrons drive past numerous other feed stores to reach the century-old building on Sycamore Street, with its weathered wooden floors and railroad-facing metal eaves. They come not just for products, but for an experience that’s increasingly rare in our modern world.

Step inside Aberdeen Supply Company and you’ll immediately understand what sets this place apart. You might be greeted by a friendly Labrador retriever or an inquisitive chicken before a staff member welcomes you—but rest assured, personalized service arrives within seconds. While the products may have modern barcodes, the employees still rely on price stickers and an impressive collective memory to serve customers efficiently and personally.

The inventory itself reflects the diverse needs of Moore County’s agricultural and equestrian communities. The warehouse stocks fifty-pound bags of feed for every type of livestock, poultry, and even game fish. Multiple semi-trailers hold local Bermuda grass hay alongside timothy, orchard, and alfalfa varieties shipped from across the country. Wood shavings for horse bedding stand stacked on pallets, while the shelves offer everything from insect repellent and work gloves to equine supplements and fresh eggs.

The equestrian community represents approximately 75 percent of Aberdeen Supply’s business—a natural fit given the company’s location near Southern Pines and the surrounding horse country. The store carries feed from virtually every distributor serving North Carolina, including national brands and regional mills, even stocking European and Australian products when customers request them. Whether someone needs high-fat performance feed, low-starch options for metabolic concerns, or budget-friendly nutrition, the knowledgeable staff can guide them to the right solution.

This expertise comes from years of experience and a genuine commitment to customer success. Collin learned an invaluable lesson from Jason Vuncannon: if the store doesn’t have what a customer needs, do everything possible to get it—and if that’s not feasible, provide honest guidance on where to find it. The goal isn’t just making a sale; it’s ensuring every customer leaves satisfied.

Looking toward the future, Collin is implementing thoughtful modernizations—emailed invoices, computerized inventory systems—that will improve efficiency without sacrificing the personal touch customers treasure. His long-term vision extends beyond his own tenure. He hopes his daughter Adeline will one day want to continue the family tradition, carrying Aberdeen Supply Company into its second century of service.

In an era of online shopping and national chains, Aberdeen Supply Company thrives because it offers something algorithms cannot replicate: authentic relationships, deep expertise, and the warmth of a genuine community gathering place. As Collin puts it simply, “That’s the reason we’re here. If you need anything, we want to help you.” That promise, backed by over 100 years of keeping it, is what makes Aberdeen Supply Company an irreplaceable part of Moore County’s fabric.